Proven SEO Results
A website is irrelevant if it can’t be found. Succeed online with our proven SEO methods.
SEO (search engine optimization) is a complicated strategy that is used to rank a website in Google’s search results. Having over 15 years of experience with SEO, we have proven methods using analytics, competitor research, and volumes of data to get great results for our clients.
Breaking down what was just said above, SEO is really the art of getting a website to rank at the top of Google’s search results for a particular keyword. To accomplish this goal, two things matter: relevancy and authority. A website must be strong in both areas to rank above their competitors.
Through the use of research, software, and experience, we are methodical in how we obtain SEO results for our clients. No two projects are the same, so we develop custom campaigns for each and every client.
One of the most important steps in a successful SEO campaign is keyword research. If you choose the wrong keywords, the campaign will fail. To be successful with SEO you need to target the keywords that your target audience is using. If you target a keyword that nobody uses, it won’t matter where you rank for it.
A large part of SEO involves work done off of your website, establishing the authority and reputation of your website through backlinks, article sharing, and social media. However, for everything to click and work properly, your website needs to be optimized properly. As part of our SEO services, we will audit your website and look for anything that needs to be added or upgraded. Here is a list of some of the things we will be looking at:
Once you have your target keywords figured out, it’s time to start implementing them. By using keywords in your title tags, meta descriptions, page titles, page copy, and alt text, you can start improving your rankings right away.
Your URLs are also critically important for search engine optimization. For instance, your URLs should contain real words and include your keywords. They should be structured in such a way that search engines can easily crawl your site based on URLs alone.
Can users and search engine robots easily navigate your website? Your navigation structure should be simple, consistent, and organized. This is important not only for SEO but also for usability and conversion optimization.
Duplicate copy can be SEO suicide. If you’re repeating the same content on multiple pages or other websites are stealing your content, you must take action remedy the problem as quickly as possible.
If you want to get the most from your SEO campaign, it’s important to test a variety of scenarios to determine the path to the best possible conversion rates and the highest rankings. Targeted A/B testing and multivariate testing can provide you with real-time results to help you determine the best course of action.
Backlinks are perhaps the single most important 0ff-site strategy used to rank a website on Google. A backlink is exactly what it sounds like – it is a link from another website going to yours. Google sees it as a vote of confidence, but not all “votes” are treated the same. It is important to have backlinks from reputable, relevant sites, or the links can do more harm then good.
If you’re ready to take your business to the top, contact us today. We will review your website and provide you with an analysis, strategy, and timeline that includes a competitor strategy review for free. We can get you started immediately, so call us right now at (215) 853 -3776.
Search Engine Optimization (SEO) is an integral part of any digital marketing strategy. It includes keyword research, copy optimization, link building, and much more. SEO allows you to improve your page rankings, which increases your traffic, conversions, and revenue. Fundamentally, SEO’s job is to tell search engines who you are, what you’re selling, and why you matter.
When done well, SEO can help you push past your competitors by making you the first thing a customer sees when they search for your products or services. However, the wrong SEO strategy can actually harm your website, drop your rankings, and lower your authority.